Jan 14, 2021COVID killed ConservatismThis may seem a counterintuitive claim to make, given the fact that Trump’s supporters — whom I shall now call “Trumpets” — charged the Senate in Washington just days ago. You’d be forgiven for assuming that the baying mob indicates Conservatism is actually very much on the ascendancy. That is…Politics9 min read
Jan 13, 2021Society Needs A Hero: Let Your Business Answer That CallFor a long time in marketing, the maxim was “sell the sizzle, not the steak”. In other words, sell the story and not the product. The problem with this, of course, is that a sizzle fizzles out. In this digitally atomized day and age, consumers need to feel like they…Brand Strategy8 min read
